According to DAGMAR, the basic function of advertising is to:
A) communicate
B) change behaviour
C) create sales
D) generate action

Question

Quizplus · Accepted Answer

According to the DAGMAR approach, the basic function of advertising is to communicate. The ultimate goal of advertising is to create awareness and an understanding of the product or service being offered, which can then lead to a change in behaviour, sales, and action. However, communication is considered the primary function as it lays the foundation for all subsequent advertising objectives.

According to DAGMAR, the Basic Function of Advertising Is To