Managers,who subscribe to orientations,find it useful to let the general beliefs and values prevailing in a particular region guide the operations there.
A)ethnocentric
B)polycentric
C)regiocentric
D)geocentric
E)All of the above

Question

Quizplus · Accepted Answer

Regiocentric orientation emphasizes regional differences and similarities within a specific geographic region. This approach recognizes that consumer behavior, market trends, and business practices can vary widely based on local customs and traditions. Therefore, this orientation allows managers to tailor their strategies to each regional market, while still maintaining some centralized control over operations. This approach differs from ethnocentric orientation, which assumes that the home country's values and practices are superior, and polycentric orientation, which delegates significant autonomy to local subsidiaries without much coordination between them. Geocentric orientation seeks to balance global standardization with local adaptation, but it requires a high degree of integration and communication across multiple markets. Hence, the best choice is C) regiocentric.

Managers,who Subscribe to Orientations,find It Useful to Let the General