One of the best measures of a manufacturer's commitment to helping channel members to achieve their objectives is by:
A) Offering them a very high quality product line.
B) Offering the lowest prices.
C) Offering a legal contract to spell out the nature of the channel relationship.
D) Offering a management assistance program.
E) Offering large cooperative advertising allowances.

Question

Quizplus · Accepted Answer

Offering a management assistance program shows a manufacturer's commitment to helping channel members achieve their objectives by providing support and guidance in areas such as marketing, sales, and operations. This type of assistance can help channel members be more successful, which ultimately benefits the manufacturer as well. While offering high quality products, competitive prices, and cooperative advertising allowances are important, they may not necessarily demonstrate a commitment to channel member success in the same way that a management assistance program does. A legal contract can be helpful in defining the terms of the channel relationship, but it may not necessarily indicate a commitment to channel member success.

One of the Best Measures of a Manufacturer's Commitment to Helping