Channel research that has dealt with the use of coercive power in the channel indicates that coercive power:
A) Is highly effective.
B) Reduces the probability of channel members taking legal action to gain countervailing power.
C) Appears to foster conflict.
D) Reduces channel member dissatisfaction.
E) Has little or no effect on channel member satisfaction.

Question

Quizplus · Accepted Answer

Channel research has shown that the use of coercive power in the channel leads to conflict rather than reducing it. While it may temporarily reduce dissatisfaction or encourage compliance, it can also lead to resentment and resistance in the long-term. Additionally, it does not necessarily decrease the likelihood of legal action being taken by channel members to gain countervailing power.

Channel Research That Has Dealt with the Use of Coercive