Which of the following is a challenge associated with social media?
A)They are considerably more expensive than traditional media.
B)They involve campaigns that are static, with a limited life.
C)It is difficult to measure their effectiveness.
D)They emphasise pushing customers to buy the firm's products.

Question

Quizplus · Accepted Answer

Measuring the effectiveness of social media campaigns can be difficult, as there are often multiple metrics to consider (e.g. likes, shares, comments, conversions), and it can be challenging to determine which metrics are most important or relevant to the business goals.

Answer: D
 Social media should not be used to simply push products on customers, as this can lead to a negative impression and a decrease in engagement or loyalty. Instead, social media should be used to build relationships with customers, provide value, and create a sense of community.

Which of the Following Is a Challenge Associated with Social