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Which of the Following Statements About Social Media Is Incorrect

Question 33

Multiple Choice

Which of the following statements about social media is incorrect?


A) Online marketing entails a little commitment of time and resources, which may be particularly advantageous for smaller firms with extensive international activities across numerous languages.
B) Successful strategy starts with ensuring the firm develops a good website and is consistently skilful in its online marketing activities and vigilant in tracking changes or attacks.
C) Internationally, many people and organisations do not have ready access to computer technologies.
D) Social media are a double-edged sword.Just as firms leverage the technology to generate positive exposure for the firm and its brands, consumers and the media use such sites to highlight bad product experiences and other damaging information.

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