Firms are increasingly recognising that __________________ such as lifestyles, attitudes or personality can play a major role in identifying similar consumer groups in different countries.
A)cultural characteristics
B)segmentation variables
C)consumer group characteristics
D)proxy variables

Question

Quizplus · Accepted Answer

Segmentation variables are characteristics used to group consumers based on similar needs, wants, behaviors, or demographics. Cultural characteristics, consumer group characteristics, and proxy variables may also be used in segmentation, but B is the most specific and relevant choice.

Firms Are Increasingly Recognising That __________________ Such as Lifestyles, Attitudes