The tool and techniques in international marketing research are said by some to be ________________ as those of domestic marketing research, and only the ________________ differs.
A)exactly the same; environment
B)very different; environment
C)somehow different; culture
D)exactly the same; culture

Question

Quizplus · Accepted Answer

International marketing research uses the same tools and techniques as domestic marketing research, such as surveys, focus groups, and data analysis. The only difference is the environment in which the research is conducted, such as cultural factors or language barriers. Therefore, option A is the best choice.

The Tool and Techniques in International Marketing Research Are Said