The most frequent objective of international market research is that of teaching all firm members who will be working in the foreign country to have a working vocabulary of that country's language.

Question

Quizplus · Accepted Answer

While language may be an important aspect of international market research, the most frequent objective is typically to gain an understanding of the market and its potential customers, as well as identifying potential competition and assessing local regulations and cultural norms.

The Most Frequent Objective of International Market Research Is That