Given the cost associated with conducting international marketing research, companies must look very carefully at its impact on resources from not only a financial viewpoint but also an environmental one.

Question

Quizplus · Accepted Answer

Conducting international marketing research can require significant financial resources, such as travel expenses and hiring local research firms. Additionally, it can also have an impact on the environment, such as increasing carbon emissions from travel. Therefore, companies need to consider both financial and environmental factors when deciding whether to conduct international marketing research.

Given the Cost Associated with Conducting International Marketing Research, Companies