Professor Perlman was interested in comparing two textbooks to determine whether one used more sexist language than the other.Perlman counted the number of times a gender reference appeared in each book.Perlman was doing
A)latent content coding.
B)manifest content coding.
C)quota sampling.
D)theoretical sampling.

Question

Quizplus · Accepted Answer

Professor Perlman was counting and coding the manifest or obvious content of the texts by identifying the number of times a gender reference appeared in each book. Therefore, this is an example of manifest content coding.

Professor Perlman Was Interested in Comparing Two Textbooks to Determine