One of the advantages of profile analysis is the ease of interpretation of the profiles of a large number of brands and many attributes.
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Q19: Attitudes are mental states in individuals that
Q20: The cognitive component of an attitude represents
Q21: Profile analysis is also called the method
Q22: In paired comparisons, objects to be ranked
Q23: Construct validity can be considered before discriminant
Q25: Constant sum scales are used when many
Q26: The ranking task in rank-order scales corresponds
Q27: The development of semantic differential scales requires
Q28: Virtually any attitude scaling technique can be
Q29: One of the limitations of paired comparisons
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