Continuous panel studies are especially useful in gaining insights into choice behavior for product categories in which stable sales often obscure large but compensating gains and losses of individual buyers.

Question

Quizplus · Accepted Answer

Continuous panel studies track the behavior of the same group of consumers over time, allowing for the observation of individual changes in purchasing behavior within a product category. This can reveal important patterns and insights that would be obscured by simply looking at overall sales data.

Continuous Panel Studies Are Especially Useful in Gaining Insights into Choice