While analyzing and interpreting consumer perception data using factor analysis, a researcher found the factor loading on Factor 1 to be high.However, he could not interpret the factor meaningfully.A probable cause for this situation is computation error or shortsightedness in his interpretation, since a high loading ensures meaningfulness.

Question

Quizplus · Accepted Answer

A high loading does not always ensure meaningfulness. It is possible for a high loading to be an artifact or coincidence, and further analysis and interpretation may be necessary to understand the underlying factor.

While Analyzing and Interpreting Consumer Perception Data Using Factor Analysis