Conjoint analysis has been found to have reliability problems in that different implications tend to arise if the full profile method is used instead of the trade-off approach.
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Q29: Conjoint analysis assumes interaction between attributes.
Q30: Conjoint analysis, although intuitively appealing, has been
Q31: The greater the difference between the highest
Q32: In conjoint analysis, respondents are given product
Q33: In theory, before respondents can knowledgeably make
Q35: Discriminant analysis does not provide a test
Q36: One of the applications of conjoint analysis
Q37: Utility measurements from conjoint analysis can be
Q38: A limitation in the use of conjoint
Q39: A basic assumption of conjoint analysis is
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