In the full profile approach, respondents may be asked to rank order cards with complete product or service configurations.
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Q21: When utilities are summed for each of
Q22: The pair-wise trade-off approach produces concepts that
Q23: If all of the possible levels of
Q24: The output of MDS is the location
Q25: Respondents who are overwhelmed by a ranking
Q27: The independent variable in conjoint analysis is
Q28: When each attribute is considered independently, respondents
Q29: Conjoint analysis assumes interaction between attributes.
Q30: Conjoint analysis, although intuitively appealing, has been
Q31: The greater the difference between the highest
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