Multidimensional scaling involves two steps.First, objects need to be positioned.Second, the dimensions upon which customers perceive or evaluate objects must be determined.

Question

Quizplus · Accepted Answer

Multidimensional scaling primarily involves positioning objects in a multidimensional space based on their similarities or dissimilarities. The dimensions themselves are not directly determined; instead, they emerge from the analysis based on how objects are perceived relative to each other.

Multidimensional Scaling Involves Two Steps