Which one of the following does not pertain to a process based method of assessing competitive advantage?
A)Marketing skills audit
B)Recall share
C)Comparison of winning versus losing competitors
D)Relative costs comparison
E)Identifying high leverage phenomena

Question

Quizplus · Accepted Answer

Recall share pertains to a market-based method of assessing competitive advantage, not a process-based method. The other choices are all examples of process-based methods, such as analyzing marketing skills, comparing competitors, analyzing costs, and identifying high leverage phenomena.

Which One of the Following Does Not Pertain to a Process