The rule followed in soliciting members of a database is on the basis of
A)Majority of the members be concentrated in a given area
B)Most recent purchase
C)Least cost of marketing
D)Breakeven response rate
E)None of the above

Question

Quizplus · Accepted Answer

The correct answer is based on the principle of achieving a breakeven response rate, which ensures that the cost of soliciting members is justified by the response, making the marketing effort financially viable.

The Rule Followed in Soliciting Members of a Database Is