Using classical conditioning, some advertisers attempt to create pleasant feelings in us when they make their commercials. How do they do this?
A) They tell us the truth about the product in a nice way.
B) They show us the product followed by the name of the company.
C) They pair a neutral product with attractive people or places.
D) They reinforce us with a rebate when we buy the product.

Question

Quizplus · Accepted Answer

Advertisers use classical conditioning to create pleasant feelings by pairing a neutral product like toothpaste or soap with attractive people, places or music to make it more appealing. This creates positive emotions in us and makes us more likely to buy the product.

Using Classical Conditioning, Some Advertisers Attempt to Create Pleasant Feelings