Which of the following is NOT a benefit of tight cross-functional integration among research and development (R&D), production, and marketing?
A) New products are designed for ease of manufacture.
B) Development costs are not allowed to spiral out of control.
C) Product development projects are driven by company innovations.
D) The time it takes to develop a product and bring it to market is minimized.
E) Close integration between R&D and marketing is achieved to ensure that product development projects are driven by the needs of customers.

Question

Quizplus · Accepted Answer

The statement "Product development projects are driven by company innovations" is not a benefit of tight cross-functional integration. Rather, product development projects should be driven by customer needs and preferences, which is achieved through close integration between R&D and marketing.

Which of the Following Is NOT a Benefit of Tight