Which of the following is a functional-level strategy designed to improve differentiation?
A) Designing products that can be produced and delivered at as low a cost as possible
B) Standardization of the product offering and marketing mix to different market segments
C) Hiring and employee development strategies designed to ensure that employees act in a manner that is consistent with the image that the company is trying to project to the world
D) Initiation of a price war to grow volume and drive its weaker rivals out of the industry
E) Products that have lower prices to allow a company to erect an economic moat around its business that thwarts higher-cost rivals out

Question

Quizplus · Accepted Answer

Hiring and employee development strategies are designed to ensure that employees act in a manner that is consistent with the image the company is trying to project to the world. This will increase the company's ability to differentiate itself and compete on factors other than price.

Which of the Following Is a Functional-Level Strategy Designed to Improve