Focus strategy can be defined as the strategy:
A) of merging with an established company to gain monopoly over the market.
B) a company uses when it decides to allocate the company resources equally among all the marketing segments.
C) a company uses when it decides to serve a limited number of segments, or just one segment of the market.
D) a company uses when it decides to ignore the different needs of different market segments to produce one standardized product for all the customers.
E) of closing one or more business units in order to minimize the losses.

Question

Quizplus · Accepted Answer

Focus strategy is a marketing strategy where a company decides to serve a limited number of segments or just one segment of the market. This approach allows the company to tailor its products or services to the specific needs and preferences of its chosen segment, increasing customer satisfaction and loyalty. This strategy can be highly effective for small businesses with limited resources or for larger companies seeking to gain a competitive advantage in specific niches.

Focus Strategy Can Be Defined as the Strategy