After exporting, the next level of commitment a firm can make to a foreign market is a contractual agreement. Two of the most common types of such agreements are ________.
A) contract manufacturing and contract marketing
B) contract manufacturing and strategic alliances
C) joint ventures and franchising
D) warehousing and financing
E) licensing and franchising

Question

Quizplus · Accepted Answer

Licensing and franchising are common types of contractual agreements that allow firms to enter foreign markets with a higher level of commitment than exporting.

After Exporting, the Next Level of Commitment a Firm Can