________ is a type of data collection in which the researcher simply records the consumer's behaviors.
A) Intercept research
B) Observation
C) Mechanical observation
D) Focus group research
E) Neuromarketing

Question

Quizplus · Accepted Answer

Observation is a type of data collection in which the researcher simply records the consumer's behaviors. Intercept research involves approaching people in public places to ask them questions about their behavior or attitudes. Mechanical observation involves using equipment to monitor and record consumer behavior, such as eye-tracking devices or cameras. Focus group research involves gathering a small group of consumers to discuss their opinions and attitudes in-depth. Neuromarketing involves using neuroscience techniques to uncover the emotional and subconscious responses of consumers to marketing stimuli.

________ Is a Type of Data Collection in Which the Researcher