Marketers can have little to no effect on the evaluative criteria consumers use.

Question

Quizplus · Accepted Answer

Marketers can try to influence the evaluative criteria consumers use by highlighting certain features or benefits of their products. For example, a car company can promote the fuel efficiency of its vehicles to appeal to consumers who prioritize fuel economy. However, ultimately it is up to the individual consumer to determine what evaluative criteria they consider most important when making a purchase decision.

Marketers Can Have Little to No Effect on the Evaluative