Consumer satisfaction/dissatisfaction is part of the ________ step of the consumer decision-making process.
A) problem recognition
B) information search
C) evaluation of alternatives
D) product choice
E) postpurchase evaluation

Question

Quizplus · Accepted Answer

Consumer satisfaction/dissatisfaction occurs after the product has been purchased and used, which falls under the postpurchase evaluation step of the consumer decision-making process.

Consumer Satisfaction/dissatisfaction Is Part of the ________ Step of the Consumer