Using a concentrated targeting strategy, the marketer goes after a ________ but ________ consumer segment.
A) small; undefined
B) small; well-defined
C) large; well-defined
D) large; undefined
E) small; national

Question

Quizplus · Accepted Answer

A concentrated targeting strategy typically focuses on a smaller, well-defined consumer segment in order to allocate resources effectively and efficiently.

Using a Concentrated Targeting Strategy, the Marketer Goes After a ________