When a firm offers one or more products to a single segment, it is using a ________ strategy.
A) fragmented
B) homogeneous
C) custom marketing
D) mass customization
E) concentrated targeting

Question

Quizplus · Accepted Answer

Concentrated targeting is when a firm offers one or more products to a single segment. This allows the firm to focus all its resources on meeting the needs of one specific group, which can lead to stronger brand loyalty and greater market share within that segment.

When a Firm Offers One or More Products to a Single