A(n) ________ would probably include customer demographics, location, lifestyle information, and a description of how frequently the customer buys the product.
A) geocode
B) NAICS classification
C) segment profile
D) VALS™ type
E) PRIZM segment

Question

Quizplus · Accepted Answer

A segment profile includes information about the customer demographics, location, lifestyle, and purchase behavior. Geocode refers to geographical coordinates, NAICS classification is a system for identifying industry sectors, VALS™ type is a system for understanding consumer values, and PRIZM segment is a system for classifying households based on demographic and lifestyle characteristics.

A(n) ________ Would Probably Include Customer Demographics, Location, Lifestyle Information