Harley-Davidson's user profile includes both thrill-seeking and affinity for a countercultural image. In addition to demographics, Harley-Davidson uses ________ segmentation to target markets.
A) value analysis
B) social class
C) geodemographic
D) socioeconomic
E) psychographic

Question

Quizplus · Accepted Answer

Harley-Davidson's user profile includes psychographic segmentation, which focuses on personality, values, lifestyle, and attitudes. This is evident in the thrill-seeking and countercultural image associated with the brand. Demographics such as age and income may also be a part of their segmentation strategy, but psychographic segmentation is likely the primary focus.

Harley-Davidson's User Profile Includes Both Thrill-Seeking and Affinity for a Countercultural