Marketers often use generational marketing because members of a generation tend to share the same ________.
A) lifestyle
B) income and social class
C) outlook and priorities
D) psychographics and usage patterns
E) geodemographics

Question

Quizplus · Accepted Answer

Generational marketing is based on the idea that individuals who were born and raised during the same time period tend to share similar attitudes, values, and outlooks on life. This can impact their priorities and purchasing behavior, making them an important target for marketers. While other factors such as income, social class, and geographic location can also be important, generational marketing focuses specifically on age-based cohorts.

Marketers Often Use Generational Marketing Because Members of a Generation