Which of the following statements about the steps in the target marketing process is true?
A) The first step in the target marketing process is setting marketing objectives.
B) There are four steps in the target marketing process.
C) The second step in the target marketing process is the identification of all segmentation variables.
D) The final step in the target marketing process is positioning.
E) The target marketing process is not related to positioning.

Question

Quizplus · Accepted Answer

The final step in the target marketing process is positioning. The other statements are incorrect. The first step is conducting market research, the second step is identifying potential market segments, and the third step is evaluating those segments and selecting the most viable target market.

Which of the Following Statements About the Steps in the Target