Using the strategy of ________, a marketer designs a package that closely resembles the look of the national branded product with which it is competing.
A) aesthetic packaging
B) sustainable packaging
C) ingredient packaging
D) venture packaging
E) copycat packaging

Question

Quizplus · Accepted Answer

The term used to describe the strategy of designing a package that closely resembles the look of the national branded product with which it is competing is called copycat packaging. This type of packaging is often used by store brands or private label brands to convince consumers that they are purchasing a product that is just as good as the more expensive nationally branded product.

Using the Strategy of ________, a Marketer Designs a Package