The product life cycle concept can be applied by marketers as a useful framework for describing how ________.
A) to forecast product performance
B) to develop marketing strategies
C) a market responds to a product over time
D) product ideas are developed
E) a brand gains a dominant position in the market

Question

Quizplus · Accepted Answer

The product life cycle concept describes how a market responds to a product over time, which can help marketers develop appropriate marketing strategies and forecast product performance. It does not directly address how product ideas are developed or how a brand gains a dominant position in the market.

The Product Life Cycle Concept Can Be Applied by Marketers