Which of the following is an accurate statement about product management?
A) It is also known as quality management.
B) It is rarely team-based.
C) It is a continual process.
D) It includes responsibility for the marketing mix tools of product and promotion, but not of price and place.
E) It focuses equally on all aspects of the marketing mix.

Question

Quizplus · Accepted Answer

Product management is a continual process that involves developing, launching, and managing a product throughout its lifecycle. It involves a cross-functional team working together to achieve product success. The product manager has responsibility for all elements of the marketing mix, including product, price, promotion, and place.

Which of the Following Is an Accurate Statement About Product