Which type of distribution strategy is most appropriate for most shopping products?
A) exclusive
B) intensive
C) selective
D) independent
E) insourced

Question

Quizplus · Accepted Answer

Selective distribution is most appropriate for shopping products because it involves placing products in a few selected retail outlets in a territory. This strategy balances the need for widespread availability against the desire to maintain a certain level of exclusivity or control over the product's presentation and pricing. Shopping products are those that consumers buy less frequently, compare on attributes such as quality, price, and style, and thus require a more thoughtful distribution approach than convenience products, which benefit from intensive distribution.

Which Type of Distribution Strategy Is Most Appropriate for Most