Which of the following should be the first step of developing an advertising campaign?
A) set the budget objectives
B) establish the advertising message
C) understand the target audience
D) draft the creative brief
E) select the execution format

Question

Quizplus · Accepted Answer

Understanding the target audience is the first step of developing an advertising campaign as it helps in determining the needs, preferences, and behavior of the target audience, which can then be used to create an effective advertising message and determine the budget and execution format. Therefore, it is crucial to have a clear understanding of the target audience before starting any other aspect of the advertising campaign.

Which of the Following Should Be the First Step of Developing