The objective-and-task method of setting a promotion budget is the most logical method because it forces management to articulate assumptions about the relationship between dollars spent and promotion results.

Question

Quizplus · Accepted Answer

The objective-and-task method requires management to identify specific objectives for the promotion campaign and then determine the tasks and costs necessary to achieve those objectives. This approach ensures that the budget is based on a clear understanding of what the promotion is expected to accomplish and how much it will cost to achieve those goals. It is considered the most logical method because it ties the budget directly to specific promotional objectives and results, rather than using arbitrary or historical spending levels.

The Objective-And-Task Method of Setting a Promotion Budget Is the Most