Which of the following is an example of a bottom-up technique for developing promotional budgets?
A) the competitive-parity method
B) the objective-task method
C) the percentage-of-sales method
D) the pull-push method
E) the AIDA method

Question

Quizplus · Accepted Answer

The objective-task method is a bottom-up technique for developing promotional budgets which involves analyzing the objectives to be achieved, determining the specific tasks that must be performed to achieve them, and estimating the costs associated with performing these tasks. This approach is more focused and helps in setting clear goals and objectives for the promotion. The other options listed are not examples of bottom-up techniques.

Which of the Following Is an Example of a Bottom-Up