Because the operations of multinational enterprises can be bewilderingly complex, even before the goals of CSR are thrown in, firms looking for global sustainability must first:
A)Identify primary and secondary stakeholders.
B)Focus on the details rather than the big picture.
C) Drill down to make CSR drivers simple.
D) Prioritize its goals.

Question

Because the operations of multinational enterprises can be bewilderingly complex, even before the goals of CSR are thrown in, firms looking for global sustainability must first:
A)​Identify primary and secondary stakeholders.
B)​Focus on the details rather than the big picture.
C) ​Drill down to make CSR drivers simple.
D) ​Prioritize its goals.

Quizplus · Accepted Answer

Before addressing CSR goals and initiatives, multinational enterprises must first identify their primary and secondary stakeholders. This will ultimately inform the development of CSR strategies that are meaningful and relevant to the different groups impacted by the company's operations. Focusing on details or simplifying CSR drivers may be helpful, but ultimately, stakeholder identification is the crucial first step. Goal prioritization may also come later in the process, but it cannot be effectively done without first identifying the relevant stakeholders.

Because the Operations of Multinational Enterprises Can Be Bewilderingly Complex