As you read through the text, you may be looking for secrets of success in doing business globally. ThisChapter gives Burberry
as an example of a firm that has been very successful. What did it say about the problem of identifying the reason for Burberry's success? If the reason for success cannot be determined, should we abandon any attempt to develop a rational strategy and simply depend on luck?

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The Answer of As you read through the text, you may be looking for secrets of success in doing business globally. ThisChapter gives Burberry
as an example of a firm that has been very successful. What did it say about the problem of identifying the reason for Burberry's success? If the reason for success cannot be determined, should we abandon any attempt to develop a rational strategy and simply depend on luck?

As You Read Through the Text, You May Be Looking