Gina is working as a marketing trainee for a streaming video company. Her boss called a meeting for next week with one thing on the agenda: "Bring with you your ideas about how we can gain a competitive advantage." Gina plans to provide the following response:
A) Create a management-driven environment with lots of employee training.
B) Create a customer-driven environment where we constantly try to create customer value.
C) Restructure the organization so that there is always a manager on duty to chat with online customers who are having problems with their orders.

Question

Quizplus · Accepted Answer

Creating a customer-driven environment where the company constantly tries to create customer value is the best choice. This will give the company an edge over its competitors by ensuring that it is meeting the needs and desires of its customers. A management-driven environment with lots of employee training (option A) is important but does not necessarily create a competitive advantage. Restructuring the organization so that there is always a manager on duty to chat with online customers (option C) is a good idea, but it may not be feasible or cost-effective for the company.

Gina Is Working as a Marketing Trainee for a Streaming