Which of the following involves the process of dividing a market into smaller groups of consumers who share common characteristics and needs?
A) market grouping
B) market segmentation
C) market sampling
D) consumer sampling

Question

Quizplus · Accepted Answer

Market segmentation involves dividing a market into smaller groups of consumers who share common characteristics and needs. Market grouping is not a recognized marketing term. Market sampling and consumer sampling refer to different research techniques for collecting data on a subset of a population, but do not involve the process of dividing a market into segments.

Which of the Following Involves the Process of Dividing a Market