Bottles of wine feature the pictures of a rotating cast of shelter dogs from a local animal shelter, and a portion of each sale is donated to no-kill animal shelters. What function of packaging does this demonstrate?
A) improving design or function
B) attracting buyer attention
C) better serving customer needs
D) providing product information

Question

Quizplus · Accepted Answer

The packaging is using its design (pictures of shelter dogs) to attract buyer attention and differentiate itself from other wine bottles on the shelf. Additionally, the packaging is communicating the product's donation aspect, which could be considered providing information, but the primary function appears to be attracting attention.

Bottles of Wine Feature the Pictures of a Rotating Cast