In the product life cycle, profits begin to decline in the growth stage, while sales decline during which stage?
A) introduction
B) decline
C) maturity
D) growth

Question

Quizplus · Accepted Answer

Sales start declining in the maturity stage of the product life cycle as the market becomes saturated and the competition increases. In contrast, profits may start declining in the growth stage due to increased competition and marketing expenses.

In the Product Life Cycle, Profits Begin to Decline in the Growth