Which of the following is a broad set of communication activities used to build favourable relations with customers, investors, the media, government officials, and society in general?
A) public relations
B) the marketing-communications mix
C) advertising
D) sales promotion

Question

Quizplus · Accepted Answer

Public relations is specifically designed to build and maintain relationships with various stakeholders including customers, investors, the media, government officials, and society in general. The marketing-communications mix, advertising, and sales promotion are all part of a company's overall marketing communication strategy, but they are not as comprehensive as public relations.

Which of the Following Is a Broad Set of Communication