What is the most expensive but also most adaptable method of the promotion mix?
A) sales promotion
B) advertising
C) direct mail
D) personal selling

Question

Quizplus · Accepted Answer

Personal selling is the most expensive method in the promotion mix but also the most adaptable because it allows for direct communication with the target audience and the opportunity to tailor the message based on their needs and preferences. This method is particularly effective for high-end or complex products where customers need more information and personalized assistance to make a purchase decision.

What Is the Most Expensive but Also Most Adaptable Method