Coca-Cola crowdsourced ideas on its Facebook page, asking consumers to suggest an invention, cause, or social app that could "spread happiness." This is an example of which goal for using online tools to interact with company stakeholders?
A) improving customer service
B) managing company reputation
C) gathering product and marketing insight
D) researching customer interests

Question

Quizplus · Accepted Answer

Coca-Cola crowdsourced ideas on its Facebook page in order to gather product and marketing insight, specifically to generate ideas for spreading happiness.

Coca-Cola Crowdsourced Ideas on Its Facebook Page, Asking Consumers to Suggest