If you sign up using your email address on Wayfair.ca and join the Wayfair Rewards program, you can get 3% back on your purchases. Which online marketing tactic does this illustrate?
A) social media marketing
B) lead generation
C) online ads
D) content marketing

Question

Quizplus · Accepted Answer

This illustrates lead generation as it incentivizes customers to sign up with their email address in order to receive rewards for their purchases.

If You Sign Up Using Your Email Address on Wayfair